Interview with Ted Lidie: Growing a Top Shelf Brand
Ted Lidie is the founder of Alien Labs, one of the most respected top-shelf cultivators in California. Ted built the business from the ground up and they were acquired by Connected in early 2017. Alien Labs remains a brand within the Connected family and they are sold in California, Arizona, and Florida.
I was excited to talk to Ted about how he grew Alien Labs, the origins of the Connected relationship, and learn more about the partnership with Trulieve that has allowed them to expand outside of California. We also dug into the traits of top-shelf flower, the benefits of solventless extraction, and the potential for Connected to enter the New York market. If you care about the cannabis part of cannabis investing, I think you will appreciate this episode.
To listen, you can click the link here or the tweet below. Twitter Spaces will play on any mobile device or on the desktop via a browser. They are like a podcast but hosted on Twitter.
My next Spaces is scheduled for February 13th at 1:00 pm PST with Rob Sechrist of Pelorus Equity Group. You can join us live and I'll share the link when it's done.
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